How we rank cloud storage providers
Which One Tho exists to give you a straight answer. Here's exactly how the rankings work, and what doesn't influence them.
The default order is cheapest first
When you load the homepage with no filters, providers are sorted by their cheapest paid plan, normalized to a monthly-equivalent price and converted to EUR for cross-currency fairness (USD → EUR at 0.92). The sort key is mechanical, not editorial.
Filters are AND. Sorts replace, not combine
Each filter chip narrows the set; multiple active chips must all match. The sort dropdown chooses a single ranking key applied to the filtered set.
The storage-need re-rank answers the real question
When you tap a storage preset (1 TB, 2 TB, 5 TB), every provider's card switches to the price of the plan you'd actually buy: the cheapest plan with at least that much storage. Providers that don't offer enough storage drop to the bottom.
Trustpilot scores are reported, not weighted
We show scores and review counts where present and label them honestly when they're not. Trustpilot is a single data point and intentionally not part of the default sort.
Auto-badges are computed from the data
Labels like "Cheapest 2 TB", "Biggest free tier" and "Best lifetime" are derived in one pass over every provider's data. They are never assigned manually. When the prices change, the badges change.
Affiliate commissions never affect rankings
Some outbound links pay Which One Tho a referral fee. The disclosure is permanent and visible in the footer. The fee has zero influence on the order of any list, the contents of any auto-badge, or the accuracy of any price.
- We do not accept payment for placement.
- We do not hide providers who decline our referral program.
- The same data powers every page; nothing is per-deal.
One source for every page
Every provider, plan, and price lives in one maintained source. When a price changes, we update it once and every page on the site updates with it.
Pricing last refreshed: 2026-05-27.
What we don't do
- No write-ups dressed up as "reviews".
- No screenshots of dashboards that haven't been touched in a year.
- No invented use-cases to pad an article's word count.